When you’re looking for new ways to engage with your existing customer base and ways to attract new customers to your business, one of the lesser-known but very successful ways to do so is through the creation and sale of corporate promotional apparel.
Promotional apparel can take on many forms – and is a great marketing tool for your business. Because this apparel is worn by your current customers, it allows you to essentially market your business for free to an untold number of people. For every one person that sees the promotional apparel, you will hopefully get many new visitors to your corporate franchise locations.
But how do you attract customers through this new initiative? Here are five ways to do just that!
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Offer Apparel as a Freebie, Post-Purchase!
You’ll already have made your money with the big sale, so one great way to keep your customers engaged with you going into the post-sale phase is to offer the apparel as a freebie. It keeps the customer engaged with you after they’ve already spent their money. In order to keep them ‘hooked’ as long as possible, maybe wait a few days after the initial purchase – then send them a polite email asking for their address and size – but always offer them the option to say ‘no, thank you’.
Offering them apparel as a freebie works as a dual promotional tool – you get to give away your stuff for free – people love free stuff! And, you get to promote yourself through wearable apparel.
Use Social Media to Promote Apparel
One of the best things you can do is to use your existing promotional tools to promote the newest ones. Create a promotional post on your social media platforms that promotes your new release of apparel. You could even create an event where you give away that apparel – say, have a day where customers that come into the shop and buy will receive a free t-shirt, or coffee mug, or whatever you decide to use for promotional apparel.
The use of social media and/or the creation of a physical event will allow you to reach the maximum number of people.
Adjust Styles & Sizes With The Seasons
One of the key things with apparel is to stay current and relevant. Make sure that if you’re going to use apparel as a promotional tool, that you use it well throughout the seasons. T-shirts in the summer, hoodies in the autumn and maybe jackets in the winter, if you have the budget for it. The goal is to adjust the style with the seasons to remain current and relevant.
Give It To Your Employees To Wear
One of the cool things about having ‘swag’ that you can give to your employees is that they’ll go out into the world and during their day-to-day lives, maybe get complimented on their apparel and promote the company they work for through telling potential customers about the business. Employees are a great marketing tool outside of the work they do for the business. Make sure that you give them the apparel for free, though! They’ll definitely bring the business to make up for it.
Combine It With Sponsoring a Worthwhile Cause
One of the best public relationships you can build is with those who need help. Any business needs this – especially when you’re just starting out – it can be a good idea to sponsor a noble cause. You should create a special line of promotional apparel to reflect your sponsorship. Just make sure that your logo is on there somewhere noticeable!
There are many different ways to attract new customers with corporate promotional apparel and whether you’re just starting out, or have been around for a while, the more places you can have your corporate name and logo, the better for your business it’ll be!